The inspiration behind SS19
For this Spring Summer season we had a general feeling of island-style mixed with counter-culture references, the effortless style and vibrant colours from Jamaica and the Caribbean with hits of ‘70s and ‘80s surf style. Harking back to places where it’s sunny all the time and activities that are inspired by sunshine, this mood sort of infecting the style of its participants – sun-bleached hair, suntans and garments that were fit for the purpose.
Something about the sundrenched Jamaican coastlines and bold and vibrant style of the Rastafarian and Roots Reggae resonated with us right now, signified by the tri-colour rasta stripes. Perhaps it’s the easy without a care in the world vibe, the Jamaican patois or the herb in the air – we’re visualising mesh singlets, short football shorts and flip flops, set off with a long head of dreads. The red yellow and green appear throughout the collection, along with early sportswear garments that were often adopted by the Jamaican community.
For our new cut-and-sew jersey programme, we drew inspiration from American Football or Gridiron jerseys from the 1930s - ‘60s. Our favourite sportswear garments are the kind from sports less technical performance advanced version, the simple rugged cotton garments that could cross over into casual style. Some of the best jerseys come from the early days of American Football, which featured reinforced panelling and ribbed sections for stretch or movement. Finished off with the team name and player number. These styles leant well to the colour palette and feeling we were looking to develop in the collection - specifically, we wanted to develop more cut and sew jersey garments. Items that are more constructed than a simple graphic t-shirt and have a bit more interest, a nice bridging point between our printed items and more complex styles.
Something about the wide lapels and dusty pastel coloured suitings in matte textured wools that were prominent in American tailoring from the ‘70s feels so right for Spring. We’re not quite ready for the flares and power shoulders so as per, we take the bits that feel relevant and put our twist on it. We’re totally on board with the popped collar shirts and perhaps some two-toned loafers. Maybe it’s the disco haze of the era that ties back to some of the other elements that tend to proliferate our warm weather collections – statement jewellery, printed shirts and short shorts. We’re thinking of black and white dance floors, mirror balls, Studio 54 and Saturday Night Fever all summer long.
A number of garments from the Summer collection draw inspiration from the clothing worn by surfers. When it comes to surf style we’re not thinking of longboard shorts and wrap-around sunglasses, more so the style from the era before during the ‘60s to ‘80s where the clothes were fit for the purpose and the wearer had a natural immeasurable cool factor. From the early ‘60s surf wardrobe that consisted of canvas trunks, rugged denim jeans, white T-shirts, cable-knit sweaters and aloha shirts through to the ‘80s with the influx of neon colours and bold prints. This sort of runs the gamut of the inspiration pool that influxes the Checks summer mood board. This is characterised by the playful floral prints in our shorts, shirts and accessories, nylon anoraks and snapback caps and of course the summer staple rayon and cotton print aloha shirts.
We thought it may interest you to to take a peek into the myriad of references and eclectic inspiration pool we draw from when creating a new collection. Truth be told these aren’t deliberately planned decisions to reference certain eras or styles, but a feeling or mood that infiltrates our creative process. Through that process it’s natural to become a bit of a creative sponge, consuming all manner of things that wind up pinned to our mood board. From there it’s a process of making these things connect or finding the ways that these different references tie together. This can come down to colours that are laced throughout the collection or in styling the garments in our campaigns. We hope this insight gives you more depth into the layers behind the product and the vibes that fill our workroom while we’re in the development process.